Santa Sneaker Drop

Sneaker culture is all about the drop. With brands like Nike, Kith and Supreme, who drive the style and production of their own goods dominating the ‘drop culture,’ eBay approached us with the challenge to host the biggest sneaker drop for the holidays.

The story led with a partnership with NBA All-Pro, Anthony Davis who was trying to help Santa Claus deliver presents, and in the process, he lost 500 pairs of shoes that needed to be found. In the story, eBay, which is known for helping sneakerheads find hard-to-find sneakers, stepped in with an assist by creating an A/R-powered mobile sneaker drop that sneakerheads could play from anywhere to win free shoes that fell down a virtual chimney.

CATEGORY
Branding & Identity
Campaign
Augmented Reality

AWARDS
Short Awards 2021:
Winner: Retail & E-Commerce, Physical & Digital
Gold: Mobile Campaign, Contest or Promotion
Finalist: Integrated Campaign, Consumer Brand

CLIENT
eBay

ROLE
Designer